Despite what may have heard, email marketing is a complex process with many moving parts. Despite the complicated nature of this marketing method, you can still have a successful marketing campaign while keeping the process relatively simple.

While many people may think that email marketing is dead, it still has one of the highest engagement rates of any marketing strategy. Plus, with an average return of $44.25 for every $1 spent, email marketing also has one of the highest returns on investment.

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• Make Sure Each Email Contains Obvious Links.
• Keep Your Text Short and Easy to Scan.
• Send Test Emails Before You Send to Your Main List.
• Always Ask User to Add Your Email to Their Contact List.
• Best Ways To Improve Your Email Marketing Open Rates.
• Create an Engaging Subject Line.
• Writing Quality Content.
• Send at the Right Time.
• Avoid Spam Filters.
• Mistakes to Avoid in Your Email Marketing Campaign.
• Don’t Send Your Emails From a “Do Not Reply” Email Address.
• Sending Image Only Based Emails.
• Not Linking to Your Website.
• Using a One-Size-Fits-All Approach.
• Creating Email Copy That Converts.
• Talk About Benefits Instead Of Features.
• Use More ‘You’ and Less ‘We.’
• Align The Copy With The Subject Line.
• Use SEO Keywords Judiciously.
• Running a Successful Email Marketing Campaign.
• Know Your Goals.
• Understanding The Different Email Types.
• Know Your Audience.
• Use The Right Technology.
• Effective Ways To Get More Email Subscribers.
• Craft a More Compelling Offer.
• Make The Process As Easy As Possible.
• Give Users More Control Over The Content.
• Must-Have Components Of An Email Marketing Campaign.
• Best Performing Subject Lines.
• Personalization.
• Segmentation.
• Mobile Optimization.
• Get More Email Subscribers With Social Media.
• Use a Simple Sign-Up Form.
• Preview Premium Content On Your Social Profiles.
• Share An Incentive For Sign-Ups.
• Host Webinars To Gain Subscribers.
• Hold a Giveaway, Contest, or Sweepstakes.
• Plus much more.